AudioNIL turns the 224 walk-up moments in a college baseball or softball season into income opportunities for athletes — and measurable reach for brands of every size.
Hear sponsor audio in a game-day setting
Two fictional examples for demonstration only. Tap play to hear a short chime followed by the sponsor read.
“Now taking the mound for the [TEAM NAME], number [NUMBER], [ATHLETE NAME]. Tonight’s appearance is presented by The Cozy House, where every day starts with fresh-baked cinnamon rolls, warm cookies, and coffee made to slow you down and bring people together. Before the next inning—or after the final out—make The Cozy House part of your game-day tradition. The Cozy House: warm from the oven, right at home in the community.”
“Now stepping to the plate for the [TEAM NAME], number [NUMBER], [ATHLETE NAME]. This walk-up is brought to you by RJ’s Kitchen—slow-smoked barbecue, homemade sides, and big Houston flavor served fresh every day. Whether you’re feeding the whole family after the game or picking up dinner on the way home, make your next stop RJ’s Kitchen. RJ’s Kitchen: real barbecue, real flavor, right here at home.”
When an athlete steps into the box, a sponsor's 15–30 second branded audio plays through the stadium PA and gets picked up on the broadcast. It's the one repeatable, named spotlight no other sport has at this volume.
Baseball and softball give you 4 walk-up moments a game across 56 games — 224 chances a season where one athlete is the center of attention. AudioNIL handles recruiting, matching, audio production, compliance, and payment. The athlete just plays.
Audio drives a 65% recall rate — higher than passive visual signage.
Stadium impressions + broadcast reach + social clips = clear, reportable ROI.
One athlete can carry several non-conflicting sponsors across the season.
Sits on top of existing NIL and endorsement deals — no conflict.
AudioNIL isn't four separate products — it's one loop. A brand's spend becomes an athlete's income, a school's revenue, and an agent's commission, all from a single walk-up.
Passive income for playing the game they already play.
60% of every dealMeasurable stadium + broadcast reach at any budget.
2:1–5:1 ROINew revenue and a recruiting edge with zero admin.
10% revenue sharePassive commission on top of traditional deals.
10–15% commissionSix steps from sign-up to direct deposit — fully managed end to end.
A 5–10 minute profile: sport, school, position, following. AudioNIL verifies NCAA eligibility.
Brands browse athletes nationwide and pick who fits — no geographic limits.
A 15–30s branded spot is produced and loaded to the stadium system.
The spot plays on the walk-up through the PA and broadcast — automatically.
A live dashboard tracks impressions, reach, and social clips for every party.
14 days post-season: 60% athlete, 10% school, 30% platform. Direct deposit.
AudioNIL isn't only for national giants. A single game starts at just $850 — an on-ramp for the local restaurant, the gym down the street, or the family dealership, right alongside the national apparel deals.
Our launch prospect list already spans 75 vetted companies across 4 Texas regions and 16+ industries — proof that walk-up audio fits far more than sportswear.
single game — starting price
industries in the prospect list
The same three-way split on every sponsorship — no hidden math.
Documented outcomes from the AudioNIL case-study library — spanning a national apparel brand and a mid-tier equipment deal.
Jake Mitchell — Texas Tech Baseball (RHP) · $150,000 deal · 56 home games
Starting Outfielder — University of Florida Baseball · $60,000 base · 56 games
AudioNIL is under 1% of the college NIL market today. Whether you're a brand, an athlete, a school, or an agent — this is the first-mover window.
AudioNIL is the first audio-first NIL sponsorship platform for college baseball and softball. When an athlete comes to bat, steps up to pitch, or is introduced, a sponsor's branded audio plays in the stadium. It's income opportunities from a moment they already own.
Baseball and softball have roughly 224 walk-up moments per season — about 4 per game across 56 games. Each one is a sponsorship opportunity that no other sport offers at this repeatable volume.
AudioNIL currently represents less than 1% of the college NIL market — a genuine first-mover advantage.
The NCAA has permitted Name, Image & Likeness earnings since June 2021, and audio sponsorships sit squarely within those rules — every deal is student-negotiated, requires nothing beyond normal play, and passes a three-layer eligibility check. See Technology & Compliance for the full framework.
| Metric | Detail |
|---|---|
| Games per season | 56 typical home games |
| Walk-up moments per game | 4 (batter + base runners + DH) |
| Total annual walk-up moments | 224 per athlete |
| Typical stadium capacity | 30,000–40,000 |
| Broadcast reach | Regional / streaming, with ESPN coverage |
No other sport has as many individual, repeated, named moments. Football has 11 players per play; basketball has fast, shared action. Baseball and softball give one athlete 224 distinct spotlights a season — ideal for a repeatable audio sponsorship.
Earnings depend on sport, position, visibility, and sponsorships signed — and you keep 60% of every deal. AudioNIL earnings run $4,000–$250,000 a season, versus typical college social-media deals at $100–$5,000.
$4K–$250K a season — a different scale than a single sponsored post.
You don't have to be a social-media star. Everyone has a walk-up moment worth money.
P3's legal team handles NCAA compliance — no liability on you, and payout within 14 days.
| Position | Average earnings | Range |
|---|---|---|
| Pitcher / Starter | $75,000 / season | $50K–$150K |
| Catcher / Leadership | $65,000 / season | $45K–$120K |
| Outfielder / Visible | $50,000 / season | $30K–$95K |
| Bench / Role player | $30,000 / season | $15K–$60K |
Softball runs the same 56-game, 224-moment structure as baseball. Per AudioNIL's women's-sports data, softball athletes earn $20,000–$65,000 per season — in a market with less sponsor competition and higher authentic brand affinity, with women's-sports engagement up 37% year over year.
| Sport | Games | Moments / season | Earnings potential |
|---|---|---|---|
| Baseball | 56 | 224 | $30K–$150K |
| Softball | 56 | 224 | $20K–$65K |
Earnings hit your account 14 days after the season ends, via direct deposit. You get monthly analytics during the season covering impressions, broadcast reach, and earnings tracking.
You can run several sponsorships at once as long as brands don't conflict — for example, a baseball apparel brand and a beverage brand on different games. The matching algorithm prevents conflicts.
You receive: $30,000 (60%)
School: $5,000 (10%) · AudioNIL: $15,000 (30%)
You receive: $90,000 (60%)
School: $15,000 (10%) · AudioNIL: $45,000 (30%)
It depends on sport, position/status, school, and deals signed. A single sponsored game can be a few hundred dollars, while a full season for a star profile can exceed $125K in sponsor value — and you keep 60% (a $50K deal puts $30K in your pocket). Most athletes are matched within 2–4 weeks.
Yes. You can run non-conflicting brands on different days; the matching algorithm prevents category conflicts.
Full-season deals pay 14 days after the season ends; select-game deals 14 days after your final sponsored game. Direct deposit, with monthly analytics throughout.
A one-time 5–10 minute profile and compliance docs. After that, AudioNIL handles recruiting, matching, audio, stadium coordination, and payment. Activation is automated.
Agreements include force-majeure terms: if you become ineligible, sponsors get a full refund and you're paid for completed games. NCAA status is monitored weekly.
No. AudioNIL isn't limited to social-media stars — earnings are based on your walk-up visibility, not your follower count. Every eligible college athlete can participate.
Typical college social deals run $100–$5,000. AudioNIL ranges $4K–$250K a season because you're monetizing stadium and broadcast reach, not just a post — and you can stack multiple brands.
Register (name, school, sport, position), pass NCAA verification, sign compliance docs, and build your profile. AudioNIL handles sponsor matching from there. Most athletes are matched within 2–4 weeks. Sign up here.
No. Brands see your athletic profile — sport, position, stats, schedule, social following — never your home address, phone, or family details. All personal info is private and shared only with your explicit consent.
AudioNIL runs an NCAA eligibility check (usually 1–2 business days) with your athletic department before anything activates. The vast majority of Division I athletes are eligible; if you're not, no sponsorship proceeds.
Pricing scales two ways — player status and how many games you activate — so it fits any budget, starting at just $850 for a single game. Audience size and game importance (rivalry, tournament) can adjust the final quote.
Limited playing time and situational appearances — the most affordable way in.
An everyday starter or high-visibility position with steady screen and stadium time.
Need multiple athletes or special campaign timing? Request a tailored proposal.
| Activation | Role Player | Starter |
|---|---|---|
| Single game | $850 | $1,800 |
| 3 games | $2,400 | $5,000 |
| 6 games | $4,500 | $9,500 |
| 12 games (conference slate) | $8,500 | $18,000 |
| Half season (~28 games) | $15,000 | $32,000 |
| Full season (~56 games) | $26,000 | $55,000 |
Each package includes audio production, stadium integration, broadcast pickup, social clips, monthly ROI reporting, and NCAA compliance.
| Package | Scope | Investment |
|---|---|---|
| Team package | Full season, 2–3 athletes | $150,000 – $350,000 |
| Regional network | 4–8 schools, multiple athletes | $350,000 – $600,000 |
| National network | 10+ schools, multi-region | $600,000+ |
AudioNIL fits far more than apparel. Real sponsorship categories for these sports:
Nike, Adidas, Rawlings
Easton, Louisville Slugger — bats & gear
Gatorade, Powerade
DraftKings, FanDuel, sports apps & streaming
Softball opens additional categories — athletic wear, beauty, wellness, women's health, and tech/financial brands targeting the female college demographic.
Sponsor any eligible college athlete nationwide — "a pitcher at a major program," "a catcher in a Power conference." AudioNIL recruits the athlete and coordinates with their school. No geographic restrictions.
Sponsors consistently report 2:1 to 5:1 ROI, with cost-per-impression around $0.37 — roughly 40% below traditional college sponsorships.
Jake Mitchell — Texas Tech Baseball (RHP) · $150,000
Starting Outfielder — University of Florida Baseball · $60,000 base
50,000+ stadium fans per game plus a 2M+ broadcast audience = ~56M+ annual impressions.
Your audio rides with the athlete like a jersey — association builds through repetition, all season.
A monthly report shows impressions, social engagement, and website traffic tied to the sponsorship.
A real athlete partnership, not a paid endorsement — fans believe the association.
ROI is proven and measurable — which is why sponsors renew. Cost-per-impression averages $0.37 vs. $0.60+ for traditional college sponsorships.
Reporting covers stadium impressions (50K+ per game), broadcast reach (50+ televised games at 2M+ each), and social amplification (150+ clips per athlete per season). Documented case studies show 2:1 to 5:1 ROI at ~$0.37 CPI vs. $0.60+ traditional.
Yes — it's athlete-choice and nationwide. Browse profiles (stats, following, schedule, brand fit) across any eligible NCAA program. Matching typically takes ~24 hours.
No. A single game starts at just $850, built for local businesses — restaurants, gyms, dealerships, community banks — right alongside national brands. Our launch prospect list already spans 75 companies across 16+ industries.
Yes. Category-exclusivity clauses are supported, and the matching algorithm prevents conflicting sponsorships.
You're paying for exposure, not stats — the activation and visibility happen regardless of on-field results. If an athlete becomes ineligible mid-season, force majeure provides a full refund.
Yes. Every athlete is verified against NCAA eligibility, and agreements comply with state NIL law and NCAA rules through a three-layer check: AudioNIL, school, and the NCAA database.
Everything from national apparel (Nike, Adidas, Rawlings) and equipment (Easton, Louisville Slugger) to beverages and gaming/media — and local businesses like restaurants, gyms, dealerships, and banks starting at $850 a game. Softball also opens female-focused categories — apparel, wellness, beauty, and tech/finance.
Season-long walk-up audio (stadium PA + broadcast pickup), 50+ repurposable social clips, category exclusivity if you want it, and monthly ROI reporting. Audio's 65% recall makes the association stick.
Athlete matching typically takes about 24 hours; audio is produced and pre-loaded to the stadium system before the season, and activation on game day is automated.
Stadium impressions = attendance × walk-up plays; broadcast reach = televised games × average viewers; plus social engagement and web traffic. Everything lands in a real-time dashboard with monthly reports.
50% deposit plus 50% on activation, or full payment upfront. Full sponsorships are 80% refundable before activation; force majeure (an athlete becomes ineligible) is a 100% refund.
AudioNIL is complementary to traditional endorsements — income opportunities for your clients that doesn't compete with your agency work.
Typical: $5K–$50K annually
Typical: $4K–$250K annually
You take 10–15% of AudioNIL earnings.
Example: 5 athletes at $75K average = $375,000 total.
Your 10–15% = $37,500 – $56,250, with AudioNIL doing all matching, compliance, and payment.
AudioNIL can unlock $20K–$150K per season with zero additional work — pure upside for the athlete and a new commission line for you.
AudioNIL adds incremental revenue on top of traditional endorsements — never instead of them.
Yes. The walk-up moment is sponsored; no appearances or time commitment. Earnings typically run $4K–$250K annually depending on deals signed.
No — it's complementary and specific to stadium audio moments. Athletes keep coach-brokered deals and your contracts and add AudioNIL on top.
10–15% of AudioNIL earnings. Represent 5 athletes at $75K average and that's $37.5K–$56.25K — for facilitating introductions.
Minimal. Just the introduction. AudioNIL recruits, matches, produces audio, coordinates stadiums, and distributes payment.
Yes — relationships are non-exclusive. Just disclose your commission arrangement with your client.
That's the biggest win — AudioNIL can unlock $20K–$150K a season for an athlete with no current NIL income, with zero extra work on their part or yours.
Just the introduction. Email info@audionil.com, refer your client, and they sign up in about 5 minutes. You don't negotiate or structure deals — you facilitate and earn commission.
AudioNIL invoices the sponsor, collects payment, then distributes the split — 60% athlete, 10% school, 30% platform — via direct deposit within 14 days of activation. Everything's tracked in the athlete's dashboard.
Schools receive 10% of all sponsorship revenue — commonly $50,000–$100,000+ a year — with essentially zero administrative work.
10% of every athlete sponsorship, distributed with zero effort from your department.
Programs that support NIL attract top talent. "Earn while you play" moves recruits.
The only requirement is stadium audio access you already have.
School revenue: $60,000
10% of $600K in athlete sponsorships
Potential: $250,000+ / year
At ~50% participation, $100K average per athlete
Almost nothing. AudioNIL handles recruiting, sponsor matching, audio production, stadium coordination, and payments. Your compliance office verifies eligibility (1–2 hours a year) and your AD approves athletes (~5 minutes each).
"Earn $4K–$150K a season from walk-ups, with zero extra work" is a differentiator on the recruiting trail — especially for programs competing with the biggest budgets.
Complementary to collectives and coach-brokered deals. It's income opportunities on top of what athletes already have — no conflicts.
No new equipment. AudioNIL integrates with ~95% of existing NCAA stadium audio systems; setup with your audio engineer takes 1–2 hours.
It depends on sport, position/status, school, and deals signed. A single sponsored game can be a few hundred dollars, while a full season for a star profile can exceed $125K in sponsor value — and you keep 60% (a $50K deal puts $30K in your pocket). Most athletes are matched within 2–4 weeks.
Yes. You can run non-conflicting brands on different days; the matching algorithm prevents category conflicts.
Full-season deals pay 14 days after the season ends; select-game deals 14 days after your final sponsored game. Direct deposit, with monthly analytics throughout.
A one-time 5–10 minute profile and compliance docs. After that, AudioNIL handles recruiting, matching, audio, stadium coordination, and payment. Activation is automated.
Agreements include force-majeure terms: if you become ineligible, sponsors get a full refund and you're paid for completed games. NCAA status is monitored weekly.
No. AudioNIL isn't limited to social-media stars — earnings are based on your walk-up visibility, not your follower count. Every eligible college athlete can participate.
Typical college social deals run $100–$5,000. AudioNIL ranges $4K–$250K a season because you're monetizing stadium and broadcast reach, not just a post — and you can stack multiple brands.
Register (name, school, sport, position), pass NCAA verification, sign compliance docs, and build your profile. AudioNIL handles sponsor matching from there. Most athletes are matched within 2–4 weeks. Sign up here.
No. Brands see your athletic profile — sport, position, stats, schedule, social following — never your home address, phone, or family details. All personal info is private and shared only with your explicit consent.
AudioNIL runs an NCAA eligibility check (usually 1–2 business days) with your athletic department before anything activates. The vast majority of Division I athletes are eligible; if you're not, no sponsorship proceeds.
Most athletes are matched within 2–4 weeks of profile completion. Once matched, sponsors can activate on upcoming game days. The process is faster if your profile is complete and you're a starting player or star-status athlete.
AudioNIL earnings follow you. If you transfer mid-season, existing sponsorships may be renegotiated with the new school's approval, or you can continue at the original school through the end of your contracted games. The 10% school share applies to whichever program you're playing for at the time of activation.
Yes. AudioNIL earnings are taxable as self-employment income. AudioNIL will send you a 1099 form after the season, and you report it like any other NIL or freelance income. We recommend consulting a tax advisor or CPA about quarterly estimated taxes if you're earning significant amounts.
AudioNIL produces a 15–30 second branded spot tailored to each sponsor — narration, music, and tone created to match the athlete and brand. Athletes review audio before activation and can request revisions (typically approved within 1–2 business days). You're not creating it yourself; it's fully produced by AudioNIL's team.
Yes. You can review sponsorship offers before accepting. If you turn down an offer, it doesn't affect your profile or future matches. The matching algorithm learns your preferences over time.
You can request account deactivation anytime. Existing sponsorship contracts remain active through their agreed term, but no new matches occur after deactivation. Reactivation is possible later.
Yes, with documented authorization. You can add a manager (parent, guardian, agent) to your account who can review and approve sponsorships and receive earnings notifications, though you retain final approval on all deals.
Not directly. Earnings are set by sponsorship tier at the time of match — whether a game is broadcast, livestreamed, or in-person doesn't change your payout. However, broadcast games generate more impressions and may help with future matches.
No impact. Sponsorships are school-agnostic and conference-agnostic; you're matched based on your athletic profile, not conference affiliation. If your school changes conferences, your existing sponsorships carry forward and your profile updates automatically.
Yes, as long as there's no direct brand conflict (e.g., you can't run Nike walk-up audio and also have a separate Nike appearance deal in the same week). AudioNIL's algorithm prevents category conflicts, and you disclose other deals during profile setup.
Monthly dashboards show: total impressions (stadium + broadcast), social clips generated, engagement rates on clips, estimated reach, earnings accrued, and a breakdown of active sponsorships. All data updates in real-time as games happen.
Yes, for completed games. If a sponsor cancels due to force majeure (their business closure, their product discontinuation, etc.), you're paid for all activations up to cancellation. If you become ineligible, the sponsor gets a refund and you're paid for games already played.
Register in a few minutes. AudioNIL verifies your NCAA eligibility, builds your profile, and matches you with sponsors — you just play. Earnings run $4K–$250K a season, and you keep 60%.
Your share of every sponsorship, paid by direct deposit within 14 days of activation.
Every eligible baseball & softball athlete can join — it's about visibility, not follower count.
P3's legal team handles NCAA compliance, and your personal info stays private.
Your email app should open with your details ready to send to our onboarding team. If it didn't, email info@audionil.com and we'll take it from there.
Five years of engineering behind every walk-up: a proprietary platform integrated with 1,200+ NCAA stadium audio systems, wrapped in a three-layer NCAA compliance process.
Cloud asset repository with version control and format normalization to each stadium's specs — 99.99% uptime and role-based access for sponsors, athletes, and staff.
Real-time integration with QSC, Yamaha, Bosch, and Analog Devices systems — about 95% of NCAA stadiums — with automated activation and manual-override fallback.
Continuous monitoring of eligibility, school approvals, and contract/audio-asset compliance, with monthly reports and a full audit trail.
Auto-generated walk-up clips tagged with athlete and game metadata, with one-click sharing to athlete, brand, and press channels.
Real-time ROI dashboards — impressions, broadcast reach, social engagement, web traffic — plus monthly and custom sponsor reports.
5+ years of development across 1,200+ stadiums, 99.9% uptime with redundant systems — an estimated 2–3 years for a competitor to replicate.
The NCAA has allowed athletes to earn from Name, Image & Likeness since June 2021, and audio sponsorships fall clearly within those rules:
Scope, pricing, payment terms, audio-asset ownership, liability, and termination.
Rights, revenue share, obligations, compliance commitments, and IP rights.
Revenue share, stadium-audio access, compliance cooperation, and termination.
From sign-up to direct deposit, AudioNIL manages the entire walk-up sponsorship — athletes and schools do almost nothing.
A 5–10 minute profile; NCAA eligibility verified.
Brands browse athletes nationwide and pick who fits — no geographic limits.
A 15–30s branded spot is produced and loaded to the stadium system.
The spot plays on the walk-up through the PA and broadcast — automatically.
A live dashboard tracks impressions, reach, and social clips for every party.
14 days post-season: 60% athlete, 10% school, 30% platform. Direct deposit.
AudioNIL runs eight core operational functions so athletes, schools, and brands don't have to:
Outreach, discovery calls, proposals, and closing — ~20% proposal-to-deal conversion at a ~$85K average deal.
Recruiting across 1,200+ institutions with a 95% onboarding-completion rate.
AD relations, stadium audits, and revenue sharing — 95% partner satisfaction.
Assets delivered within 5 business days, stadium-tested, zero production errors.
Invoicing and payouts on the 60/10/30 split — 100% on-time within 14 days.
NCAA verification, contract review, and ongoing monitoring — 100% compliance.
A $5.2B category, a 65% audio-recall advantage, and a business built on 10:1–30:1 unit economics.
audio recall — vs 32% video, 13% print
cheaper than traditional stadium sponsorships
annual growth in NIL brand interest
| Layer | Size | Detail |
|---|---|---|
| Total Addressable Market | $5.2B | College sports sponsorship category |
| Serviceable Addressable Market | $750M–$2.1B | College NIL + audio sponsorship opportunity |
| Serviceable Obtainable (Year 1) | $1.5M–$5M | Realistic first-year capture |
| Scenario | Sponsors | Revenue | Athletes (60%) | Schools (10%) | Platform (30%) | Net profit |
|---|---|---|---|---|---|---|
| Conservative | 5 | $375,000 | $225,000 | $37,500 | $112,500 | $37,500 |
| Mid-range | 10 | $746,000 | $447,600 | $74,600 | $223,800 | $123,800 |
| Optimistic | 20 | $1,700,000 | $1,020,000 | $170,000 | $510,000 | $360,000 |
| Scenario | Year 1 | Year 2 | Growth |
|---|---|---|---|
| Conservative | $375K | $787.5K | 2.1x |
| Mid-range | $746K | $1.49M | 2.0x |
| Optimistic | $1.7M | $4.25M | 2.5x |
$5K–$10K per sponsor — sales, content, testing, compliance.
$75K–$350K per sponsor — 3–5 year partnerships, 80% renewal, upsells.
10:1 – 30:1 — well above the healthy SaaS benchmark of 3:1.
Plain-English definitions of the terms you'll see across AudioNIL.
The at-bat or introduction when an athlete is announced. AudioNIL plays a sponsor's audio at that moment — about 224 per athlete per season in baseball and softball.
Name, Image & Likeness — the NCAA rules (in effect since June 2021) that let college athletes earn money from their own brand.
A sponsored audio spot playing live during a game — over the stadium PA and picked up on the broadcast.
An impression is one exposure to the audio (attendance × plays). Broadcast reach is the total TV/stream viewers across televised games.
The share of listeners who remember the brand afterward. Audio runs about 65% — higher than video (32%) or print (13%).
How every deal divides: 60% to the athlete, 10% to the school, 30% to AudioNIL.
Business cost scales by player status (Role/Bench, Starter, Star) and number of games — from $850 for a single game up to $125K for a star's full season, and $600K+ for a national school network.
The athlete's role — Role/Bench, Starter, or Star — which sets the base rate. A star (ace pitcher, top hitter) commands more than a role player for the same number of games.
A brand's option to be the only sponsor in its category for a given athlete; the matching algorithm enforces it.
A clause giving sponsors a full refund if an athlete becomes ineligible mid-season.
Sponsoring any eligible athlete nationwide — no geographic restrictions.
Customer acquisition cost ($5K–$10K per sponsor) versus lifetime value ($75K–$350K) — a 10:1–30:1 ratio.
You keep 60% of every sponsorship, paid by direct deposit within 14 days of activation — tracked in real time in your dashboard.
You receive: $30,000 (60%)
School: $5,000 (10%) · AudioNIL: $15,000 (30%)
You receive: $90,000 (60%)
School: $15,000 (10%) · AudioNIL: $45,000 (30%)
A monthly analytics report shows game impressions, broadcast reach, and earnings, and your dashboard tracks everything in real time. Payments are documented so you always know what's coming and when.
You can earn from several non-conflicting brands at once — the matching algorithm prevents category conflicts, so your income can compound across the season.
Tell us what you're after and we'll match you with the right baseball or softball athletes — from a single game ($850) to a national network. Matching typically takes about 24 hours.
Your email app should open with your inquiry ready to send. If it didn't, email info@audionil.com and our team will build your proposal.
Introduce your clients and earn 10–15% of their AudioNIL earnings — passive commission on top of your traditional deals. AudioNIL handles matching, compliance, and payment.
Your email app should open with the details ready to send. If it didn't, email info@audionil.com and we'll take it from there.
Five phases from first conversation to first activation — with zero obligation to proceed until you're ready.
10% of every athlete sponsorship — commonly $50K–$100K+ a year.
"Earn while you play" differentiates your program on the trail.
Only requirement: stadium audio access you already have.
No new equipment. AudioNIL integrates with ~95% of existing NCAA stadium audio systems (QSC, Yamaha, Bosch, Analog Devices); setup with your engineer takes 1–2 hours.
Start with a no-obligation conversation. Tell us about your program and we'll walk you through the model and revenue potential.
Your email app should open with your details ready to send. If it didn't, email info@audionil.com and we'll reach out.
The AudioNIL member dashboard — where athletes, brands, and schools track sponsorships, analytics, and earnings — is launching soon.
Your email app should open to confirm. We'll notify you at launch — for anything urgent, email info@audionil.com.
Plain-language summaries of the agreements each party signs. These show what to expect; the actual signed contracts govern.
Parties: Athlete & AudioNIL (a division of P3 Sports Management).
Eligibility & rights: Athlete confirms they're an enrolled, NCAA-eligible student-athlete in good standing and own their NIL rights.
Athlete obligations:
AudioNIL obligations: reasonable efforts to match sponsors; 60% revenue share to the athlete; payout within 14 days of activation.
Protection: if the athlete becomes ineligible, they're paid for completed games and sponsors are refunded for the remainder (force majeure).
Parties: Business/Sponsor & AudioNIL.
Scope: named athlete(s), number of games, season, and the audio package (logo sound + brand message + athlete intro).
Fee & terms: total sponsorship fee (from $850 a single game); payment either 50% deposit + 50% on first activation, or paid in full. Optional category exclusivity.
Sponsor obligations: provide or approve audio assets and warrant the rights to them; pay per schedule.
AudioNIL obligations: stadium activation, 50+ social clips, monthly analytics/ROI reporting, and full NCAA compliance.
Refunds: 80% before activation; 100% under force majeure (athlete ineligible).
Parties: School / Athletic Department & AudioNIL.
Scope: sports included and a multi-year term (e.g., 2 years).
School obligations: grant stadium-audio access, verify athlete eligibility, approve athletes (not unreasonably withheld), and provide reasonable technical support.
AudioNIL obligations: recruit athletes, acquire and manage sponsors, and handle all operations — 10% revenue share to the school with essentially zero work.
Revenue split: 60% athlete / 10% school / 30% platform, with liability and indemnification protecting the school.
Parties: Agent/Advisor & AudioNIL (a non-exclusive referral arrangement).
Scope: the agent introduces athlete clients; AudioNIL handles matching, compliance, and payment.
Commission: 10–15% of the client's AudioNIL earnings, disclosed to and consented by the athlete.
Terms: non-exclusive (clients may keep other representation); the agent doesn't negotiate or structure deals; commission is paid alongside the athlete's payout, 14 days after the season.
If you're an eligible college baseball or softball player, you can earn with AudioNIL — no follower count required.
AudioNIL runs an NCAA eligibility check with your athletic department, usually within 1–2 business days. If you're not eligible, no sponsorship proceeds — with full NCAA eligibility verification to you.
Your walk-up is worth more when you stack sponsors and build visibility. Here's how to get the most from AudioNIL.
Run several non-conflicting brands across different games — a beverage on one, a local business on another. The matching algorithm prevents category conflicts, so your income compounds across the season.
Higher-visibility positions and consistent play attract larger sponsorships. As your following grows, so does your rate — one Florida outfielder went from 25K to 45K followers, lifting Year 2 potential to $95K.
Stats, social links, and photo/video help brands choose you faster. Most athletes are matched within 2–4 weeks of completing a profile.
| Position | Average | Range |
|---|---|---|
| Pitcher / Starter | $75,000 | $50K–$150K |
| Catcher / Leadership | $65,000 | $45K–$120K |
| Outfielder / Visible | $50,000 | $30K–$95K |
| Bench / Role player | $30,000 | $15K–$60K |
Softball athletes earn $20K–$65K on the same 224-moment structure, in a fast-growing market — women's-sports engagement is up 37% year over year.
AudioNIL isn't just for national brands. Any business that wants to be heard by a local, engaged sports crowd can get on the walk-up — from the family restaurant near campus to a Fortune 500.
Turn game nights into foot traffic and takeout orders. From $850 a game.
Reach active students and young adults where they already are. Entry–Mid.
Win student and family accounts with a trusted local association. Entry–Premium.
Own your regional market across a full season. Entry–Mid.
Build local trust and new-patient awareness. Entry tier.
Reach families, grads, and relocating fans. Entry–Mid.
HVAC, insurance, law, contractors — stay top-of-mind. Entry tier.
Drive promotions, launches, and store traffic. Entry–Mid.
Apparel, beverage, finance — season-long association at scale. Premium–Network.
$850–$20K
A single game up to a select-game run with one athlete — a low-risk way to test the walk-up.
$20K–$150K
Half or full season with a starter or star, across your market.
$150K+
Team packages and multi-school networks for national reach.
Whether you run one location or a national brand, getting on the walk-up takes four steps — and matching takes about 24 hours.
Your audience, region, and budget — from $850 local to national.
Pick from eligible baseball & softball players nationwide — ~24-hour matching.
A 15–30s branded spot, loaded to the stadium system.
Live on the walk-up + broadcast, with monthly ROI reporting.
$850–$20K — single or select games, one athlete.
$20K–$150K — half or full season, up to 3 athletes.
$150K+ — team packages & multi-school networks.
AudioNIL is income opportunities for your clients and passive commission for you — with none of the negotiating or deal-structuring on your plate.
You take 10–15% of your clients' AudioNIL earnings — on top of your traditional deals, with zero extra work.
| Clients | Avg earnings | Total athlete earnings | Your 10–15% |
|---|---|---|---|
| 3 | $50,000 | $150,000 | $15,000–$22,500 |
| 5 | $75,000 | $375,000 | $37,500–$56,250 |
| 10 | $100,000 | $1,000,000 | $100,000–$150,000 |
| 20 | $100,000 | $2,000,000 | $200,000–$300,000 |
Because AudioNIL is passive for the athlete and fully managed, this commission is additive — it doesn't compete with the endorsement deals you already negotiate.
Last updated: September 2026
AudioNIL ("we," "us") respects your privacy. This policy explains what we collect, how we use it, and your choices.
We do not sell your personal information. We share it only as needed to provide the service — for example, an athlete's athletic profile (sport, position, stats, schedule, following) may be shown to prospective sponsors, but personal contact details are not shared without your consent. We may share information with service providers, and with schools and the NCAA for eligibility verification, and where required by law.
We use reasonable safeguards to protect your information and retain it only as long as needed for the purposes above or as required by law.
You may request access to, correction of, or deletion of your personal information by emailing info@audionil.com. You can also opt out of marketing messages at any time.
Questions about this policy? Email info@audionil.com.
Last updated: September 2026
By using this website and AudioNIL's services, you agree to these terms.
AudioNIL connects college baseball and softball athletes with brand sponsors for audio "walk-up" activations, and coordinates athlete recruitment, sponsor matching, audio production, compliance, and payment. Specific rights and obligations for each party are governed by the applicable signed agreements (sponsor, athlete, and school contracts), which control if they conflict with this summary.
Athletes must be enrolled, NCAA-eligible student-athletes and must accurately represent their status. AudioNIL verifies eligibility before any activation.
Earnings figures, tiers, ROI examples, and case studies on this site are illustrative planning benchmarks, not guarantees. Sponsorship matches, deal values, and outcomes depend on many factors and are not promised.
Where deals are executed, sponsorship value is divided per the applicable agreements — generally 60% athlete, 10% school, and 30% platform — with athlete/school payouts issued within 14 days of activation, subject to the signed contracts.
All activity is intended to comply with NCAA NIL rules and applicable state law. Participants agree to cooperate with compliance verification and to follow their institution's policies.
Site content is owned by AudioNIL or its licensors. Brand audio assets remain the property of the respective brand, which warrants it holds the necessary rights.
The site is provided "as is" without warranties of any kind. To the fullest extent permitted by law, AudioNIL is not liable for indirect or consequential damages arising from use of the site.
We may update these terms; continued use means acceptance of the updated version. Governing law: [your state]. Questions? Email info@audionil.com.
AudioNIL is a compliance-ready platform designed to work within NCAA NIL rules. We've built it with actual college baseball and softball data. Here are the answers to the questions athletic directors and investors always ask.
The sponsor/brand owns the 15–30 second branded audio spot. We produce it with the sponsor's approval, and they can use it in their own marketing, across other channels, or resell it. The athlete and school have no ownership claims on the audio itself — only the right to be compensated for the stadium and broadcast performance.
Why this matters: Sponsors see real IP value. Athletes and schools get clean revenue with no entanglements.
No. ~95% of NCAA baseball and softball programs have existing PA systems that can play MP3/digital audio. We deliver files to the sound engineer — they add the sponsor's audio to the walk-up queue. No new equipment, no infrastructure cost to your school.
Why this matters: Zero friction to launch. Your existing operators already know how to do this.
Your compliance office. The NCAA doesn't pre-approve individual NIL deals. Under current NIL rules, the athlete owns their name, image, and likeness — not the school or NCAA. Your compliance office reviews the contract terms to ensure they don't violate state law, NCAA bylaws, or your school policies. We provide sample contracts and a compliance checklist.
Why this matters: It's decentralized. You control approval, not a distant NCAA office.
It means we built AudioNIL to work within NCAA NIL rules as they currently exist. We don't position athletes as employees. Sponsorships are independent NIL deals where athletes grant performance rights to their own likeness in exchange for compensation. The school takes a revenue cut as a separate institutional partnership. Neither arrangement violates NIL rules in any state or NCAA bylaws.
Why this matters: You're not taking on legal risk. Your compliance office can approve it.
Yes. We're running a live college baseball pilot this 2026 season. Real athletes, real sponsors, real games — all happening now. By late May 2026 (end of season), we'll have actual earnings data, broadcast reach numbers, and athlete performance metrics to share. This isn't theoretical.
Why this matters: You're not an experiment. You're joining a proven model with real data.
Full financial + performance metrics: Actual athlete earnings by position and deal structure. Broadcast reach (viewership, games televised, network coverage). Stadium attendance and impressions. Social media lift from walk-up clips. Sponsor ROI calculations by sponsor tier. Retention rates (did athletes and sponsors renew?). School revenue ($$ paid out, cost to administer).
Why this matters: No more estimates. You'll see exactly how much money flows and where it goes.
20+ years of sports marketing experience. Our team has built athlete sponsorship programs, broadcast partnerships, and stadium audio integrations. We've already solved the hardest parts: recruiting sponsors, producing professional audio, handling compliance paperwork, and moving money cleanly. We're not learning this business — we're just applying it to a new (and NCAA-approved) channel.
Why this matters: This isn't our first rodeo. We've done this at scale before.
We're running pilots at multiple D1 baseball/softball programs this spring/summer 2026. We'll share school names and full case studies (with school + athlete permission) starting in June 2026. Right now, we're protecting school and athlete privacy until they publicly launch — standard practice for new programs.
Why this matters: Data comes with attribution. You'll see exactly which schools it works for.
Sponsors still get value. Stadium impressions are guaranteed — 50K+ fans hear the sponsor's audio live when an athlete walks up. Broadcast reach is variable and subject to the broadcast partner's (ESPN, regional networks, etc.) coverage decisions. We track both separately so sponsors understand what they're paying for: guaranteed stadium reach + optional broadcast reach.
Why this matters: Sponsors know the floor. Even without broadcast, they own a stadium moment.
Transparent metrics across three channels:
Stadium: Attendance records × position (RF vs C = different visibility) = stadium impressions.
Broadcast: Televised games + viewership (ESPN regional average ~1M viewers/game) = broadcast reach.
Social: Walk-up clips, athlete posts, and sponsor hashtags = viral reach and engagement.
Every metric is tied to the specific sponsor's audio and audited monthly.
Why this matters: Sponsors get itemized receipts. No hand-waving.
Sponsors are only charged for what airs. Broadcast reach is subject to the broadcast partner's editorial and scheduling decisions — that's not in our control. We guarantee stadium activation (the audio plays, fans hear it, impressions are logged). Broadcast is a bonus when it happens. Sponsor contracts are structured so there's no penalty if a game doesn't air.
Why this matters: Sponsors see broadcast as upside, not a promise.
2:1 to 5:1 estimated range, depending on sponsorship tier and broadcast coverage. A mid-tier sponsor ($5K deal) for a mid-market team at 50K attendance with ~30% of games televised sees roughly 2:1–3:1 ROI. A premium sponsor ($25K+ deal) at a top-market school with higher TV coverage can see 4:1–5:1 or better. We'll have exact numbers from the 2026 pilot by June.
Why this matters: ROI is predictable and audited. Sponsors know what they're getting.
Minimal. We handle sponsor recruitment, athlete compliance, audio production, and payment processing. Your school just gets a 10% revenue cut from sponsorship deals and a revenue share if sponsors renew. Administrative burden is minimal — your sound engineer adds an audio file to the walk-up queue (same workflow as any other stadium audio). If a sponsor or athlete drops out mid-season, AudioNIL covers the gap. School liability is covered by contract terms.
Why this matters: It's a revenue stream with no operational risk.
Depends on your market size and sponsorship tier mix. For a mid-market D1 program: if you sign 15 sponsors at an average deal size of $5K–$8K, that's $75K–$120K in sponsorship volume. Your school gets 10% = $7.5K–$12K per season. For a top-market program with more sponsors and higher deal sizes, the number can be 2–3x higher. Plus you get athlete retention benefits (athletes who earn money stay engaged).
Why this matters: It's incremental revenue with zero infrastructure cost.
No. AudioNIL is a specific performance channel: the 15–30 second walk-up audio moment. Existing NIL deals (apparel, social media, local endorsements) remain unchanged. An athlete can have a Nike deal, a local car dealership deal, and an AudioNIL sponsor — all at the same time. There's no conflict because we're monetizing a specific, previously unavailable moment.
Why this matters: You're adding revenue, not replacing existing deals.
Low, with proper contract review. The athlete controls the NIL rights; the school just receives a revenue share. We provide template contracts that your compliance office can review and modify. Key protections: (1) If an athlete becomes ineligible, sponsors get a refund and the contract terminates. (2) Sponsor audio must comply with FCC and school brand guidelines. (3) All payments are transparent and auditable. Your legal team can lock this down — it's standard NIL practice.
Why this matters: Compliance office can review and approve. It's not a wild west.
Immediate, with data by late May 2026. Compliance review: 2–4 weeks (standard NIL contract review). Sponsor recruitment: 4–6 weeks (we handle outreach and closing). Audio production & athlete onboarding: 1–2 weeks. First game live: 6–10 weeks from contract signature. You'll have full financial and performance data by end of May 2026 baseball/softball season.
Why this matters: You can be live before fall recruiting season starts.
June 2026. We'll publish full case studies (school name, athlete position, sponsor name, actual earnings, broadcast metrics) within 2 weeks of season end. You'll see athlete earnings breakdowns by position, broadcast reach by network, sponsor ROI calculations, and school revenue payouts. All audited and transparent. This report will be your blueprint for your own AudioNIL rollout.
Why this matters: You'll make your decision based on real numbers, not estimates.
Three-party agreements: AudioNIL + your school + athletes (individually). Your school signs an institutional partnership agreement (we handle sponsor recruitment and payment processing; school gets 10% cut and handles compliance). Each athlete signs a separate NIL agreement (they grant performance rights to their walk-up moment; they keep 60% of sponsorship value). School compliance office approves all contracts. No upfront costs to you — revenue share only.
Why this matters: Clean, transparent structure with zero risk to your school.
Three steps:
1. Schedule a call with our compliance team to review sample contracts and answer compliance office questions.
2. Your compliance office reviews and approves our standard NIL and institutional agreements.
3. We recruit sponsors. Once your school is locked in, we begin sponsor outreach and matching athletes with brands.
From signed agreement to first live game is 6–10 weeks. First pilot data lands June 2026.
Why this matters: You control the pace. We handle the heavy lifting.
We've built AudioNIL to work within NCAA NIL rules, with real college pilots underway and data coming June 2026. Athletic directors and investor partners can review sample contracts and schedule a full compliance walk-through.
Browse 12 sample college baseball and softball program listings for planning and outreach. View complete schedules, identify peak audience engagement times, and see which games offer the highest sponsorship impact.
Most college baseball games occur mid-week (Tuesday-Thursday) with lighter weekday crowds but strong home game attendance on weekends. Softball has more flexible scheduling across the week.
Conference tournament games and rivalry matchups draw significantly larger crowds. Mid-season games (April-May for baseball, March-May for softball) typically see highest engagement.
Home games guarantee your brand reaches the school's fanbase. Away games still reach opponents' fans and traveling supporters. Consider both for maximum coverage.
Sponsor a single school for deep local market penetration, or sponsor multiple teams across regions for broader reach and frequency across markets.
Find schools by name, conference, or sport type. Filter results to narrow your focus to specific regions or athletic divisions.
See complete team schedules, game dates, opponent information, and identify which games have the highest viewership potential (rivalry games, conference tournaments, etc.).
Use our audience analytics to understand when games draw the biggest crowds and engagement. Weekday games vs. weekend games have different fan demographics.
Once you've identified target teams and games, reach out to athletic departments or athletes directly. We'll help facilitate partnerships for walk-up audio sponsorships.
We maintain the most current NCAA schedule data available. As schools release their 2027 schedules, this database updates automatically. Current data reflects 2026 schedules and confirmed 2027 schedule releases.
Need earlier access to 2027 schedules? Contact our partnerships team to get priority updates.